Happy New Year and the first cartoon for the 2011 is an old idea I had about the marketing genius of calling a cheap product a 'Bag For Life'. Asking shoppers queuing at a checkout who have been caught without a means of transporting goods whether they want to make a commitment to a reusable bag FOR LIFE
is extraordinary. Sure you'll say anything to avoid telling the assistant you'd rather DESTROY THE PLANET than pay for a non-plastic carrier. Sure you want to be faithful but how many times do you just forget to bring it along for an impulse buy. In an age of consumerism can you be that sure that sometime when you go to Marks and Spencer or Tesco you aren't going to fall for a prettier or fancier product?
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